Hey Peeps, I’m sorry it’s been so long since my last post. I guess I have a life after all. In my last post, way back in March, I promised my next few posts would be of the businesses in those small white buildings along North Navajo Drive. If you need a refresher, go back and read that post and then come back here.

In this post, we’re going to talk about Page Jewelers, one of those businesses. It was owned and run by Ernie Severino and here’s a priceless photo of him and a customer inside the store.

1059 - JWP-0010966
Page Jewelers Source: Terry Edwards Undated

Look at the detail in this photo! I don’t know who the customer was but if you do, please let me know. Ernie Jr wrote me after I sent this picture to him and said,

That chair is outside my shop, I use it all the time. I also see the machine that he used to clean watch parts, it’s in my shop too. Just can’t give it up!

He gave me permission to share that with you by the way. Thanks Ernie! He also gave me some good info on the layout of these businesses and the trailers there. He told me,

At least that’s what we called them [The Shacks]. Starting at the left was our trailer, then Page Jewelers, and Kerry and Sonia Jones’ trailer, and then the shoe store, and then Bob Jorgenson’s (I’m pretty sure that was his name) trailer, and then his shop. The Men’s Store, and then I really don’t remember if Dorothy and Bill [Warner] lived in that trailer…., and then the Firestone Store.

 That was the first part of the Firestone building, they later added another shack to it to make it a double wide.

 There was a store next to our trailer, I think you mentioned it and said something about a Key Shop, I remember it as a place that sold carpet and floor covering it was owned by Bud Lippert. He had a son close to my age named Dennis.

 Then the next shack was Bill Lee’s restaurant I don’t know if it was called The Steak House at that point. I think it was a triple wide shack. It caught on fire during the middle of the night. A night I’ll never forget, luckily there was no wind or the whole business section of town along with our houses would have been gone.

 Then there was the Drug Store, it may have been a triple wide also, Steve’s wife may have pictures of it, I don’t know if anyone knows where Jody is, she may have pictures. I worked there along with Cree (Reddick) Marks.

Ernie also shared some photos with me from his own collection. I want to pass them along to you, along with his descriptions. These are priceless.

Source: Ernie Severino Jr Undated
Source: Ernie Severino Jr
Undated
Ernie Sr at the Orignal Store Source: Ernie Severino Jr Feb, 1961
Ernie Sr at the Original Store
Source: Ernie Severino Jr
Feb, 1961
Source: Ernie Severino Jr Undated
Source: Ernie Severino Jr
Undated

The photo above was taken from the back of the store, looking toward the front. The small front window is visible.

Ernie Severino and Ernie Severino on the footbridge that spanned the canyon. Source: Ernie Severino Jr Undated
Ernie Severino and Ernie Severino on the footbridge that spanned the canyon.
Source: Ernie Severino Jr
Undated
Mike Severino in the parking lot of First National Bank. Keisling's gas station is to the right in the background. Love the car!
Mike Severino in the parking lot of First National Bank. Keisling’s gas station is to the right in the background. Love the car! Source: Ernie Severino Jr April, 1962

Page Jewelers eventually moved next door to the theater. Here’s a couple of shots Ernie shared with me of the new store. This is the one I remember best.

Source: Ernie Severino Jr May, 1961
Source: Ernie Severino Jr
May, 1961
Mrs. Severino and Mike Severino inside the new digs. Source: Ernie Severino Jr The date is cut off, but I think it says May, 1961
Mrs. Severino and Mike Severino inside the new digs.
Source: Ernie Severino Jr
The date is cut off, but I think it says May, 1961

Thanks for sharing your memories with us Ernie! I’m glad to have this collection on my site.

-Mike

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